Having been a dentist for years, while remodeling her own practice, the idea occurred to Ann that a branded medical outfit of her own would be great to match the new space.

While researching online it quickly became clear that there weren’t any good outfits that she liked, so the idea was put to rest.

A little later, after selling her own business but still practicing the art of dentistry elsewhere, she further explored the idea of beautiful medical clothing. Until now, the market supply for stylish, luxurious medical clothing was almost non-existent. And so Ann started creating a clothing line herself, that was the moment FRAEM was born.

Ann took her time to search for the perfect fits and materials, only the best quality fabrics and designs would make the cut. Joined by her family she searched the medical and general fashion world. Looking for: what’s fun? What’s innovative? What immediately catches the eye? And most importantly… What fabric feels comfortable to wear 12 hours a day? Or more…