{"id":118,"date":"2023-03-27T13:55:06","date_gmt":"2023-03-27T13:55:06","guid":{"rendered":"https:\/\/fraem.be\/?page_id=118"},"modified":"2026-06-05T13:18:12","modified_gmt":"2026-06-05T11:18:12","slug":"about","status":"publish","type":"page","link":"https:\/\/fraem.be\/en\/about\/","title":{"rendered":"About Ann"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns overlap-text is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large parallax-up\"><img decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-1200x1800.jpg\" alt=\"\" class=\"wp-image-689\" srcset=\"https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-1200x1800.jpg 1200w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-800x1200.jpg 800w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-768x1152.jpg 768w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-1024x1536.jpg 1024w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-1365x2048.jpg 1365w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-scaled.jpg 1707w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center parallax-down is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Having been a dentist for years, while remodeling her own practice, the idea occurred to Ann that a branded medical outfit of her own would be great to match the new space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While researching online it quickly became clear that there weren\u2019t any good medical outfits that she liked, so the idea was put to rest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A little later, after selling her own business but still practicing the art of dentistry elsewhere, she further explored the idea of beautiful medical work clothing. Until now, the market supply for stylish, luxurious medical scrubs was almost non-existent. And so Ann started creating a medical uniform line herself, that was the moment FRAEM was born.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ann took her time to search for the perfect fits and materials, only the best quality fabrics and beautiful designs would make the cut. Joined by her family she searched the medical and general fashion world. Looking for: what\u2019s fun? What\u2019s innovative? What immediately catches the eye? And most importantly&#8230; What fabric feels comfortable to wear 12 hours a day? Or more&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_About-Ann-1200x1800.jpg\" alt=\"\" class=\"wp-image-732\" srcset=\"https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_About-Ann-1200x1800.jpg 1200w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_About-Ann-800x1200.jpg 800w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_About-Ann-768x1152.jpg 768w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_About-Ann-1024x1536.jpg 1024w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_About-Ann-1365x2048.jpg 1365w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_About-Ann-scaled.jpg 1707w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center parallax-up is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-bigger-body-font-size wp-block-paragraph\">What you wear reflects who you are, <br>how you feel and what you stand for.<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center reverse-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-bigger-body-font-size wp-block-paragraph\">We\u2019re just making sure it fits your frame.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large parallax-up\"><img decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_apperal-1800x1200.jpg\" alt=\"\" class=\"wp-image-733\" srcset=\"https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_apperal-1800x1200.jpg 1800w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_apperal-1200x800.jpg 1200w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_apperal-768x512.jpg 768w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_apperal-1536x1024.jpg 1536w, https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_apperal-2048x1365.jpg 2048w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Having been a dentist for years, while remodeling her own practice, the idea occurred to Ann that a branded medical outfit of her own would be great to match the new space. While researching online it quickly became clear that there weren\u2019t any good medical outfits that she liked, so the idea was put to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-118","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Ann - FRAEM<\/title>\n<meta name=\"description\" content=\"Having been a dentist for years, while remodeling her own practice, the idea occurred to Ann that a branded medical outfit of her own would be great to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fraem.be\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Ann - FRAEM\" \/>\n<meta property=\"og:description\" content=\"Having been a dentist for years, while remodeling her own practice, the idea occurred to Ann that a branded medical outfit of her own would be great to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fraem.be\/en\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"FRAEM\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T11:18:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fraem.be\/wp-content\/uploads\/2024\/02\/FRAEM_FEMALE_FAY_soft-latte-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/\",\"url\":\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/\",\"name\":\"About Ann - FRAEM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fraem.be\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/FRAEM_FEMALE_FAY_soft-latte-1200x1800.jpg\",\"datePublished\":\"2023-03-27T13:55:06+00:00\",\"dateModified\":\"2026-06-05T11:18:12+00:00\",\"description\":\"Having been a dentist for years, while remodeling her own practice, the idea occurred to Ann that a branded medical outfit of her own would be great to\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fraem.be\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/FRAEM_FEMALE_FAY_soft-latte-1200x1800.jpg\",\"contentUrl\":\"https:\\\/\\\/fraem.be\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/FRAEM_FEMALE_FAY_soft-latte-1200x1800.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fraem.be\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Ann\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fraem.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/fraem.be\\\/en\\\/\",\"name\":\"FRAEM\",\"description\":\"Feel good. 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