Toen Ann al jaren als tandarts werkte en haar eigen praktijk aan het verbouwen was, kwam ze op het idee dat een eigen medische outfit die perfect bij de nieuwe ruimte paste, geweldig zou zijn.

While researching online it quickly became clear that there weren’t any good medical outfits that she liked, so the idea was put to rest.

A little later, after selling her own business but still practicing the art of dentistry elsewhere, she further explored the idea of beautiful medical work clothing. Until now, the market supply for stylish, luxurious medical scrubs was almost non-existent. And so Ann started creating a medical uniform line herself, that was the moment FRAEM was born.

Ann took her time to search for the perfect fits and materials, only the best quality fabrics and beautiful designs would make the cut. Joined by her family she searched the medical and general fashion world. Looking for: what’s fun? What’s innovative? What immediately catches the eye? And most importantly… What fabric feels comfortable to wear 12 hours a day? Or more…